The IB PLC Hero’s Foundation was established by International Breweries PLC, based on the understanding that the economic success of nations worldwide is the result of encouraging and rewarding the entrepreneurial spirit.
The focus will be on youths in the following states: Abia, Anambra, Benue, Delta, Ebonyi, Edo, Enugu, Imo and Rivers states.
The Foundation aims to create, develop and promote an entrepreneurship culture amongst young people, through the provision of material support and the promotion of business culture.
It is aimed at instilling a culture of entrepreneurship among Nigerian youths by encouraging them to develop their big ideas into sustainable businesses or expand their existing businesses through the provision of material and financial support which include:
- Business development skill training
- Business mentoring and coaching
- Provision of grant for business start-up and or expansion
First launched in South Africa in 1995 as a poverty alleviation initiative, the programme has also been implemented in Botswana, Lesotho, Swaziland, and Tanzania.
The IB PLC Hero’s Foundation Kickstart programme is open only to Nigerians between the ages 18 to 35 who live and have their businesses in Abia, Anambra, Bayelsa, Benue, Delta, Ebonyi, Edo, Enugu, Imo and Rivers states.
The ultimate goal of the programme is helping to build a young prosperous society by helping to create a culture of entrepreneurship thereby reducing youth unemployment in Nigeria.