The People’s Hero TV show, an initiative of Hero Lager Beer, a brand of International Breweries Plc, , seeks to celebrate the richness and the beauty of the Igbo culture through singing, dancing, spoken word and acting. The show which is produced by MTV Base, the award-winning music and entertainment brand, has over the past eight weeks become more competitive with the contestants seeking to outdo one another for the star prize of N7million and the bragging right to be called ‘The People’s Hero’.
However, the quest for the N7 million grand prize and the bragging right of “The People’s Hero” ended for twelve hopefuls last weekend as they were evicted from the show. This was after different scintillating performances by the groups whose tasks were to perform the Igbanku Nwanyi, the Igbo Traditional Wedding.
A rich interpretation of the Igbo culture and tradition began with Team Agwu treating the audience to a romantic flawless performance. This was followed by Team Obidike’s electrifying presentation, which was described as a total package by the judges. Team Obinwanne’s piece was that of a tragic love story, creatively presented but laden with emotions.
Team Ofuobi on the other hand, did not fail to blow the minds of the audience and judges who were completely thrilled by the group’s performance. Team Ichekwu rounded off the night with a very entertaining piece that explained the relevance of palm wine at Igbo traditional wedding ceremonies.
The night ended on a very emotional note as twelve contestants were eliminated from the show. The show anchor, Nedu, had announced that only one of the five groups will make it to the final, and while addressing the tensed audience and contestants, he declared Team Ofuobi as the only group heading to the final. The judges expressed their satisfaction with the group, stating that their creativity, consistency and continued improvement served as their ticket to the final.
The judges, however, surprised the contestants and the audience when they chose to save four contestants, as wild cards, from eviction. These were Justice, Amarachi, Elvis and Joel. The saved contestants could not hide their emotions as they expressed gratitude to the judges for being considered worthy to be selected to join members of Team Ofuobi to battle at the final round, for who becomes The People’s Hero.
Admonishing the evicted contestants, one of the judges, Illbliss, said the contestants have been placed on a huge platform by participating in the TV show and urged them not to drop from the pedestal. He said, while they were selected as raw talents from the auditions, they have become refined to shine to the world. He advised them to look for opportunities to show the world what they have learnt on the show.
For Hero Lager Beer, the show is a classic case of mission accomplished. According to the Marketing Director International Breweries Plc, Tolulope Adedeji, the main objective of the show is to create a platform for the youths to express their talents to the world and to promote the beautiful culture and traditions of the South-East of Nigeria and in her words, “This has been achieved”. The Marketing Director added that talented young men and women who before now, were not known even in their immediate communities had been showcased to the world.
And for the producer of the show, Viacom International Media Networks Africa, the journey has been nothing but fulfilling. The company’s Country Manager, Bada Akintunde Johnson said their expertise in producing such amazing shows has paid off on The People’s Hero. Being first of its kind, Bada said the team did not leave any stone unturned to ensure a successful show. He congratulated the finalists and commended the evictees for coming that far in the show describing them as Hero-es in their own rights.
The show has taken an interesting turn as the final eight contestants will now compete individually next weekend and a winner, The People’s Hero, will emerge. The winner will also get a whopping sum of N7 million while the first and second runners up will win the sums of N2 million and N1 million respectively. The People’s Hero continues this Saturday on MTV base by 9.00pm with a repeat broadcast every Wednesday by 9.00pm
It will also air on the following terrestrial channels at the indicated times and days:
• STV by 6pm every Wednesdays
• NTA Onitsha by 6pm every Sundays
• NTA Enugu by 6pm every Sundays
• Orient TV Owerri by 6pm every Sundays
• AIT Port Harcourt by 9pm every Tuesdays
For more information visit www.thepeopleshero.ng or follow @herolager Instagram and Twitter or @herolagernigeria on Facebook. You can also join the conversation using the hashtag #ThePeoplesHero across all social media platforms.